You know that it’s essential for your company to be involved in social technologies – but your executives are too afraid to pull the trigger. This session will give you the strategic frameworks that will appeal to the logical, analytical side of executives, while tapping into the revolutionary spirit needed to create a groundswell of support for your strategy. Based on the upcoming book, Groundswell: Winning In A World Transformed By Social Technologies, the session will layout how to think about how people are using social technologies, the business objectives that can be met, and review a quick case study of how one company transformed itself. Highlighted throughout the session will be the role of the revolutionary – the key person inside an organization who leads the transformation. You’ll learn how to channel the tradition of radicalism into a force that can transform your company.