According to Parks Associates, 59 percent of all consumers in the U.S. who play games on their mobile phones are women. The majority of Internet-based gamers also are women. Will women continue to drive the growth of casual gaming? Or, will men drive right past them? While women haven’t traditionally been big spenders on game packages, new channels and revenue models have opened their wallets. What about the men – what kinds of games will pique their interest? This panel will explore the evolving demographics of this growing and changing market. Panelists discuss - and debate – how gender and age play a role. And, as the content has become more social, the panelists will look at who has been drawn in - and why.