Why do users form relationships with some products over others? What makes people develop feelings for software (good and bad)? We’ll show practical ways to make your application more appealing to your users avoid creating abusive relationships, and discuss what it means to practice responsible design, including:

• Recognizing your audience’s emotional attachment.
• Understanding how (and when) to think about the emotional elementsof your product/design.
• Ways to improve your process so you can avoid creating “abusive” products.