Why are CMO’s afraid of social media and social networking? How can they leverage social media for marketing success? This panel will be a combination of forward vision and practical advice from vendors and enterprises that are successfully leveraging social media today for business results. We’ll discuss the pros and cons of growing a social media effort from within or hire a “ringer” to be part of the team. This is a new area for marketing manegement so the panelist will give their best advice on how to work with a manager who has no social media experience.

Other questions discussed:

• How do you deal with the essential truth that in social media sometimes everyone won’t love you and say positive stuff about you?
• What is the best metric to focus on to gauge success of a social media effort?
• Does social media contribute to lead and revenue generation directly or indirectly?