When a Web site or blog launched out of personal passion reaches a certain scale in terms of traffic, readership, and popularity, a Big Question arises: Can I make money with this thing? Some bloggers and publishers can. Some can’t. But you need to try to find out. Online advertising is the fastest-growing sector of advertising today. According to some estimates, online ad spending is expected to surpass magazines, network television, and radio this year. How can amateur publishers take advantage of that? This panel will bring together professional bloggers, leading Web ad networks, and progressive affiliate businesses to discuss the monetization options available to small publishers. We’ll consider strategic steps you can take to add money-making elements such as ads and affiliate sales to your site or blog. We’ll address ways to increase your visibility, traffic, and reach. And we’ll offer an inside look at what ad networks and affiliate programs look for as they consider new sites and blogs for inclusion. At the end of the conversation, you’ll not only know whether you should take a stab at monetizing your site - you’ll know how.