The gaming and virtual worlds industries are threatened by real-money trading for virtual objects and debating if the Asian item model for online games will work in North America. Wake up call: Digital goods are here to stay and will shape the future of online experiences both monetarily while pushing the limits of property rights individuals may have. This session addresses the real question of what form do online property rights take? And beyond property, what is the shape and form of online human rights in virtual worlds and how do we get there from here?