One essential for successful Web content is a passionate and devoted audience. You can’t force your audience to love you, but you can easily force them not to. How do you encourage helpful contributions without encouraging trolls or making your audience feel exploited? This can be especially difficult for the on-air or on-camera talent. You’re the face they identify with. But you may not have time or resources to engage everyone as directly as you’d like? How do you deal with miscommunications, misperceptions, or hurt feelings as your audience grows larger? This panel discusses how to encourage an “engaged” audience, while avoiding the pitfalls.

Moderator: Tom Merritt Editor, CNET