Casual MMOs are one of the fastest growing and exciting areas of the entertainment industry. From social, multi-player games on Facebook, to Korean imports like KartRider, the sector is booming. Many of the pioneers in this field are making substantial revenues through a wide variety of innovative payment methods. Join us and hear the secrets from the experts who are experimenting, and succeeding, with all sorts of novel commercial models including virtual item sales, subscriptions, advertising, and even physical merchandise.