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Ad-Supported Music, A New Hope for the Industry?

Ad-Supported Music, A New Hope for the Industry?

SXSW Interactive PodcastsMusic and the surrounding experience, including festivals and concerts, are more popular than ever. At the same time, the music industry is facing seemingly insurmountable challenges, including lagging CD sales, piracy and the popularity of singles over albums. As labels struggle to invent new revenue streams, a number of ad-supported digital business models have emerged that enable free access to music and could prove to be a new hope for the music industry.

Moderator: Tamara Conniff Group Editorial Dir, Billboard Information Group

Tamara Conniff  Group Editorial DirBillboard Information Group

Steve Jang  CMO/Head of Business Devimeem inc

Peter Rojas  RCRD LBL

Simon Wheeler  Dir Of DigitalBeggars Group Digital Ltd

Ted Mico  Interscope/Geffen/A&M Records

Posted 07/16/08 in Interactive Podcasts +

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