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Following the Lifecycle of an Idea

Following the Lifecycle of an Idea

SXSW Interactive PodcastsYou have an idea. Assuming you own it (you might not!), how can you commercialize it, while protecting it? What can you do if someone steals it? Follow the lifecycle of an idea from conception through commercial exploitation, protection, and defense.

Moderator: Paul Huggins Associate, Wilson Sonsini Goodrich & Rosati

Paul Huggins  AssociateWilson Sonsini Goodrich & Rosati

David Altounian  CEOiTaggit

Ben Brooke  CEOInvodo Inc

Matthew Esber  General CounselNCSoft Corporation

Posted 07/16/08 in Interactive Podcasts +

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