Registrant Demographics For SXSW Music, Film and Interactive 2007

SXSW 2007 hosted more than 123,000 total attendees, attendee breakdown:

• more than 24,000 conference registrants
• approximately 12,000 music festival wristband holders
• more than 35,000 single admissions to the film and music events
• more than 15,000 Flatstock poster show attendees (free-to-the-public, held during the SXSW Music Conference)
• 32,000 Town Lake Stage concert attendees (SXSW's largest free-to-the-public stage)
• more than 5,000 ScreenBurn gaming arcade attendees (free-to-the-public, held during SXSW Interactive)

MUSIC

Top 10 Types of Business of Music Registrants (random order):

Media Electronic Artist Publicity Radio Media Print

Management Consulting Attorney Booking Agent Talent Buyer/Promoter

Showcasing Acts: 1580
Music Showcase Stages Participating: 72
Music Conference Participants: 11,750 (with band registrations 13,071)
Approximate Number of Music Media in Attendance: 2,592
Approximate Number of Music Trade Show Attendees: 15,000
Number of Music Trade Show Exhibitors: 200

Geographic Breakdown by Percentage of Total Music Registrants:

Southwest 23% West 22% Northeast 19%

International 21% Southeast 7% Midwest 8%

FILM

Top 10 Types of Business of Film Registrants (random order):

Film Director Film Commission Educator Film Distribution Production

Film Producer Actor/Actress Publicity/Marketing Screenwriter Film Student

Number of Films Screened: 240
Film Conference Participants: 5,816
Approximate Number of Film Media in Attendance: 856
Approximate Number of Film/Interactive Trade Show Attendees: 12,000
Number of Film/Interactive Trade Show Exhibitors: 137

Geographic Breakdown by Percentage of Total Film Registrants:

Southwest 41% West 23% Northeast 22%

International 6% Southeast 3% Midwest 5%

INTERACTIVE

SXSW 2007 Interactive was the largest ever with Interactive Conference registration increasing 27% from the previous year.

Top 10 Types of Business of Interactive Registrants (random order):

Web Development Publicity Software Development Interactive Graphic Design Consultant

Educator Media Electronic Interface Design Marketing IA Non-Profit

Interactive Conference Participants: 6,483
Approximate Number of Interactive Media in Attendance: 937
Approximate Number of Film/Interactive Trade Show Attendees: 12,000
Number of Film/Interactive Trade Show Exhibitors: 137

Geographic Breakdown by Percentage of Total Interactive Registrants:

Southwest 38% West 22% Northeast 15%

International 7% Southeast 10% Midwest 8%

Sponsorships (Main)

General Overview of the 2008 SXSW Conferences + Festivals

Super Sponsorships

Additional Sponsorship Opportunities

For information on unique promotional and sponsorship opportunities at SXSW 2008, contact Scott McNearney at mcnearney@sxsw.com or call 512/467-7979 ext. 213.