Super Sponsorship Opportunities
A SXSW promotional partnership allows your brand to affect thousands of industry trendsetters and leave lasting impressions with these influential figures that in turn affect new consumer trends and tastes. Additionally, direct consumer interaction opportunities are numerous, with thousands of consumers hungry for new information and technologies.
SXSW's powerful marketing vehicle is a perfect way to reach upscale, active young adults for whom entertainment, arts, leisure and multimedia products are a primary part of their lifestyle.
SXSW Sponsorship packages are customized to meet the marketing objectives and budgets of each sponsor. SXSW sponsors have the opportunity to catch the attention of influential film, music, and interactive industry figures, as well as national representatives from nearly every trade and consumer medium devoted to these three industries. It's an ideal way to be a part of the excitement and buzz that SXSW generates.
SXSW 2008 Sponsorship Options
Super Sponsorships are the highest level of sponsorship available at SXSW. A SXSW Super Sponsorship delivers the greatest impact and visibility possible - leading up to, throughout and following the SXSW Music, Film and Interactive events - providing seamless promotional exposure and delivering lasting impressions. Customized sponsorship elements/programs can be integrated into SXSW Super Sponsorship packages. Super Sponsorships include exclusivity within category -at the major sponsorship level- for SXSW Music, Film and Interactive Conferences and Festivals.
Super Sponsorship assets include: custom onsite conference, festival and trade show presences, the ability for sponsors to use the SXSW name and logo in national promotions, extensive branding in SXSW's national and international promotional print ad campaign, on SXSW.com, extensive radio promotions with sponsor tags, a credential package (conference registrations, festival passes, VIP passes, etc), extensive branding onsite through SXSW banners and exclusive sponsor banner placement, plus much more.
SXSW Super Sponsorships can deliver between $450,000-700,000 in tangible value to sponsors for a fraction of the cost. Each Super Sponsorship is negotiated separately in order to customize the package to suit the sponsor's specific marketing strategy.
"SXSW is a crown jewel in Miller's music strategy. It is a marquee, national-level platform and delivers experiences and insights that no other festival can achieve. And Austin's a pretty cool town already." -Peter Laatz, Miller Brewing Co. Manager of Entertainment Marketing
Conference-specific Major Sponsorships of the Music, Film, or Interactive events -held exclusive within category for each conference- may be available. The number of Super Sponsorship and Conference Major Sponsorships are limited, with the highest level of visibility and value being delivered through a Super Sponsorship of the collective SXSW Music, Film and Interactive Conferences and Festivals. Sponsors have historically found the greatest value and exposure through Super Sponsorships and the seamless sponsorship exclusivity they deliver.
The SXSW Town Lake Stage events are a series of free-to-the-public, charity beneficiary concert events held on SXSW's largest stage at Auditorium Shores in downtown Austin. The Town Lake Stage concerts bring tens-of-thousands of general consumers to Auditorium Shores each year (more than 32,000 attendees in 2007). Sponsorships of the Town Lake Stage deliver assets including: inclusion in the advance print, television and radio ad campaigns, onsite branding and attendee interaction opportunities, VIP area access and much more.
General Overview of the 2008 SXSW Conferences + Festivals
Additional Sponsorship Opportunities
For more information on these and other sponsorship opportunities, contact Scott McNearney at mcnearney at sxsw.com or call 512/467-7979x213.
SXSW 2008 is proudly sponsored by...
