Tomorrow Happens Here.

tenbears.jpgPhoto of SXSW® 2010 Showcasing Act: Ten Bears

SXSW® Music The SXSW® Music and Media Conference showcases hundreds of musical acts from around the globe on over eighty stages in downtown Austin. By day, conference registrants do business in the SXSW® Trade Show in the Austin Convention Center and partake of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature.

The Latest News from SXSW® Music

Film & Interactive Day Events: Tuesday, March 16

Welcome to SXSW Film and Interactive 2010! Below is a list of just some of the events taking place on Tuesday, March 16th.

    Film Events for March, 16th 9:30am-5pm

Elektra Luxx Rescheduled For Tonight!

F19901.jpgElektra Luxx rescheduled! TONIGHT March 15th, G-Tech Theater at 11:45pm. Badges in 1st, then passes, then individ tix from last night. G-Tech is a SMALLER Theater - if you don't get in, individ tix will be refunded at G-Tech box office.

The LP Questionnaire/Pick Three - Tim Deaux of The Whigs

96522.jpegThe Whigs are really poised to just, you know, take over. Their highly anticipated follow up to Mission Control is titled In the Dark and is due out tomorrow.

Back when dinosaurs roamed the earth... okay, two years ago... singer/guitarist Parker Gispert subjected himself to The LPQ.

Film & Interactive Evening Events: Monday, March 15

The day is far from over! Here are just some of the Film and Interactive events taking place this evening, Monday, March 15th.

    Film Events for March, 15th 5pm-10pm

The LP Questionnaire/Pick Three - Kelcey Ayer of Local Natives

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Los Angeles band Local Natives, another SXSW 2009 breakout, return this year to share their world-inspired indie pop goodness with us. I think they're playing 900000 times this week so you shouldn't be missing out on a live show I hear is pretty darn excellent.

Music Panel Spotlight: Meet the New Soul - Same as the Old Soul?

che_smith2_web.jpgBy its very nature, soul music is a changeable thing. The form emerged from the streets of Chicago, Detroit, Philadelphia and Memphis, and found worldwide acclaim in the early '60s. It grew more funky and psychedelic as times changed, and even transformed into disco for a while. Much like jazz that came before it, this African-American art form is challenged to maintain its identity and its audience in this 21st century era.

Music Panel Spotlight: Songwriters on Their Craft

freedy_web.jpgSongwriters approach their process in a number of ways. Some songs just flow out fully formed, and some are crafted and labored over for months. The mysteries and pleasures of writing songs for a living will be discussed by three great artists at the panel Songwriters on Their Craft, a recent addition to the SXSW Music Conference.

See Flash Panels at the PepsiCo Podcast Playground

pepsicopodcastplayground331.jpgDedicated to innovation and supporting the idea generators of SXSW, PepsiCo will be continuing their flash panel series at the PepsiCo Podcast Playground today.  Starting at 12:00 noon, PepsiCo will be featuring a "Women in Social Media" discussion, including Stephanie Agresta (@stephagresta) , Shauna Causey (