Tomorrow Happens Here.

tenbears.jpgPhoto of SXSW® 2010 Showcasing Act: Ten Bears

SXSW® Music The SXSW® Music and Media Conference showcases hundreds of musical acts from around the globe on over eighty stages in downtown Austin. By day, conference registrants do business in the SXSW® Trade Show in the Austin Convention Center and partake of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature.

The Latest News from SXSW® Music

The LP Questionnaire/Pick Three - Kelcey Ayer of Local Natives

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Los Angeles band Local Natives, another SXSW 2009 breakout, return this year to share their world-inspired indie pop goodness with us. I think they're playing 900000 times this week so you shouldn't be missing out on a live show I hear is pretty darn excellent.

Music Panel Spotlight: Meet the New Soul - Same as the Old Soul?

che_smith2_web.jpgBy its very nature, soul music is a changeable thing. The form emerged from the streets of Chicago, Detroit, Philadelphia and Memphis, and found worldwide acclaim in the early '60s. It grew more funky and psychedelic as times changed, and even transformed into disco for a while. Much like jazz that came before it, this African-American art form is challenged to maintain its identity and its audience in this 21st century era.

Music Panel Spotlight: Songwriters on Their Craft

freedy_web.jpgSongwriters approach their process in a number of ways. Some songs just flow out fully formed, and some are crafted and labored over for months. The mysteries and pleasures of writing songs for a living will be discussed by three great artists at the panel Songwriters on Their Craft, a recent addition to the SXSW Music Conference.

See Flash Panels at the PepsiCo Podcast Playground

pepsicopodcastplayground331.jpgDedicated to innovation and supporting the idea generators of SXSW, PepsiCo will be continuing their flash panel series at the PepsiCo Podcast Playground today.  Starting at 12:00 noon, PepsiCo will be featuring a "Women in Social Media" discussion, including Stephanie Agresta (@stephagresta) , Shauna Causey (

Guitar Town

Charlie_Llewellin_Tradeshow-7.jpgThere will be a plethora of exciting instruments in Gear Alley this year. From pedals and programs to saxophones that fit in your pocket, you can find just about anything you want in the Alley. Ovation and Taylor are two great guitar companies helping anchor the exhibit this year.

Film & Interactive Day Events: Monday, March 15

Welcome to SXSW Film and Interactive 2010! Below is a list of just some of the events taking place on Monday, March 15th.

    Film Events for March, 15th 10am-5pm

Film & Interactive Evening Events: Sunday, March 14

The day is far from over! Here are just some of the Film and Interactive events taking place this evening, Sunday, March 14th.

    Film Events for March, 14th 5pm-10pm

Music Panel Spotlight: Music and the Revolution

mike_jacobs_web.jpgMarch 6th was the 40th anniversary of the Greenwich Village Townhouse explosion, which made the existence of the Weather Underground widely known. May 4th will be the 40th anniversary of the Kent State shootings. On March 18th, SXSW presents Music and the Revolution, a special panel of speakers who took to the streets four decades ago in opposition to the Vietnam War and the US Government.