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SXSW 2008 Showcasing Artists

Listings by Day:   Wednesday Thursday Friday Saturday Sunday

Alphabetical Listings:  1 | 2 | 3 | 4 | 5   6  
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All information subject to change. TBA showcases are listed in random order.


This Will Destroy You
Genre: Avant/Experimental Hometown: San Marcos TX
www.thiswilldestroyyou.com/
Not much more than a year ago, a tiny, unknown band from Texas put out
their debut record "Young Mountain" through Magic Bullet Records, a
6-song, 36 minute disc toriginally only intended to be a DIY demo sold
at local shows. It's fair to say that nobody could have predicted the
year to follow, one in which THIS WILL DESTROY YOU went from local
heroes to international darlings at a trajectory quicker than shit
through a goose.

The phenomenon took hold shortly after a brief basement tour of the
west coast with labelmates SPARROWS SWARM AND SING. After a fun trip
filled with good times and surprisingly large audiences (this was their
first time out of Texas), the band returned home, unknowingly settling
into what would become the eye of the storm to follow. Reviews of the
album began to pour in, all singing unanimous praise. Hell, even
Pitchfork liked it... inciting a scramble for the record at retail and
online (the band became one of iTunes' top artists in 2007). This
parlayed into the THIS WILL DESTROY YOU being name-checked in
publications like Rolling Stone and ultimately being awarded "2006
Album Of The Year" by Rock Sound editor Darren Taylor.

2007 saw even more growth for the band, as their music started seeing
placement in everything from skateboarding and paintball videos to
cable networks (VH1, Fuel, MTV) to independent documentary films and
even major studio films. In one of the most bizarre events possible,
the music of THIS WILL DESTROY YOU was present during a high-profile
briefing and presentation before the nation's top military brass inside
the Pentagon (yes, THAT Pentagon) concerning the failed efforts of
Hurricane Katrina. Meanwhile, the band stayed active on the live front,
stealing the show at a sold-out SXSW showcase and accepting an
invitation to tour the U.S. with
FEAR BEFORE THE MARCH OF FLAMES.

"S/T" is the second album from THIS WILL DESTROY YOU, clocking in a 7
tracks and 52 minutes. Recorded and produced by John Congleton
(EXPLOSIONS IN THE SKY, MODEST MOUSE, R. KELLY), it is a stunning and
worthy follow-up to "Young Mountain." Darker and seamlessly more
dynamic and emotionally gripping than its predecessor, "S/T" is primed
and ready to push their entire genre forward and continue to win the
band hearts and minds across the planet.

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