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SXSW 2008 Showcasing Artists

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Ingrid Michaelson
Genre: Pop Hometown: Staten Island NY
www.ingridmichaelson.com
Thursday, March 13   12:00 a.m.
The Parish   (214B E 6th St)
Staten Island native Ingrid Michaelson was born into a house of all things artistic.

Following in the eclectic footsteps of her mother, a sculptor, and her father, a classical composer, Ingrid began piano lessons at only four years old. Her songwriting career began after college while touring the country in a national theater troupe and spending all her free time composing the songs that would eventually make it onto her current CD, Girls and Boys.

An entrepreneur as well as a talented musician, Ingrid released Girls and Boys on her own Cabin 24 Records. A mere three months after the CD release, Ingrid won a national songwriting award, sponsored by West Virginia’s Mountainstage.

In November 2006, an unexpected phone call catapulted her career forward. The music supervisor from Grey’s Anatomy wanted to use the song “Breakable” from Ingrid’s CD in an upcoming episode.

Following the exposure on Grey’s Anatomy, Ingrid’s career as an independent artist immediately hit the fast track and she began to achieve milestones previously unheard of for an artist not signed to a major label. Both national radio and the blogosphere began paying attention.

After a second song appeared on Grey’s Anatomy, Ingrid’s music began climbing the iTunes pop chart. The momentum continued when two more songs were chosen to air in back-to-back episodes. The track “Corner of Your Heart” was followed by “Keep Breathing,” which was chosen for the most coveted slot on TV—the dramatic climax during the final six minutes of the Grey’s Anatomy 2006 season finale, seen by 25+ million viewers.

The night the finale aired, the reaction to her beautiful song was instantaneous. Both Ingrid and her lyrics were #1 and #2 on Google’s most searched items list in the U.S. Sales of the album Girls and Boys immediately climbed to #53 on the iTunes pop charts and have remained in the Top 100 since its debut in January 2007.

National media began to take notice as well and in early summer 2007, Ingrid appeared on Good Morning America, NPR’s Talk of the Nation and Fuse TV. She’s also been the subject of a front-page feature article in the Wall Street Journal.

Most recently, Ingrid’s song “The Way I Am” was featured in Old Navy’s fall commercial ad campaign for their “Fair Isle” sweaters. The public’s reaction to her infectious song was immediate and widespread, as the blogosphere buzzed and major press from Rolling Stone to Entertainment Weekly to Billboard came calling. The spot’s popularity resulted in Girls and Boys cracking the Billboard Top 200 for the first time, even claiming the #1 spots on both the Heatseeker and Alternative New Artist Album charts. Her MySpace page registered 90,000 hits per day and her music reached to the #2 Pop album, #11 overall album, #3 Pop song, and #4 song overall on iTunes – all unprecedented feats for an independent release.

Since then, Ingrid has continued to chart on the Billboard Top 200 multiple times, even reaching as high at #63 (also #6 Independent Album, #16 Alternative Album, and #27 Digital Album), selling nearly 150,000 copies of Girls and Boys and more than 500,000 digital downloads of “The Way I Am.” Ingrid has also performed on Good Morning America, Live with Regis & Kelly, Late Night With Conan O’Brien, and Last Call With Carson Daly, graced the cover of Billboard magazine and has been featured in People, Rolling Stone, The New York Times, Paste, and The New Yorker, among others.

“The Way I Am” also continues to climb the radio charts and crossover to the Top 40, holding the #2 spot on AAA radio and #16 on Hot AC.

Ingrid is staying true to her indie roots by continuing to release Girls and Boys through her Cabin 24 Records imprint, with distribution via Original Signal/RED.

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